MadXR is a US, woman-owned studio doing enterprise XR development — custom AR, VR, WebXR, mobile, web and conventional software. Most vendors do the software or the instructional design. We do both, on one contract, with one point of accountability when something is wrong.
Choosing an enterprise XR development service provider usually comes down to three things: who is accountable when the build and the content disagree, what happens when the hardware changes, and whether you can find out the price without a discovery call.
Most XR programmes are split — an agency writes the training, a dev shop builds the app. Every defect then lands in the gap between them. We hold both, so the storyboard, the scoring rubric and the code are written by people in the same standup.
We build AR on tablets and phones, VR in Unity and Unreal, WebXR in the browser, native iOS and Android apps, web applications and ordinary business software. A smart XR developer will tell you when the answer is a tablet, not a headset. Sometimes the answer is a web form.
Meta stopped selling commercial Quest SKUs in February 2026, ended the three-year enterprise warranty, and put Horizon Managed Services into maintenance mode until January 2030. Programmes built to one vendor's roadmap are now stranded. We build so the content outlives the device.
Nearly nobody in custom XR does. Every number on this page is the number we quote, and the tier your project lands in is knowable before you speak to anyone.
Custom XR app developers for enterprise are usually specialists in one runtime. We are not. The delivery format is chosen after we understand the task, because the task is the thing that decides it.
Unity and Unreal builds for standalone headsets and desktop. Guided teach mode, a scored assessment mode against a rubric, hand tracking or controllers, and progress reporting into your LMS.
Overlays and guided procedures on the tablet or phone a technician already carries. Useful where the work happens in front of real equipment and a headset would be in the way.
Experiences that open from a link on laptop, phone or headset — nothing to install, no app store, no per-seat licence. The cheapest distribution route by a wide margin.
Native iOS, cross-platform iOS and Android, web apps, portals and internal tools. Plenty of enterprise problems that arrive framed as "we need XR" are really a scheduling app with a 3D viewer in it.
Photo-real site walkthroughs with pass/fail hotspots, defect identification and per-scene questions. Three to four weeks, and unbeatable for teaching what wrong looks like.
Conversational practice with a scorecard, AI-driven NPCs inside a scenario, or an agent wired into your own systems and documents. Speech in, speech out, objectives tracked.
Measured from our own delivery history, not estimated: a Unity build takes about twelve weeks. A teach module is about eleven. A matching test or assessment mode built on the same scene adds about five. A 360° module is three to four weeks.
Before anyone writes code you get an interactive storyboard — every scene, every interaction, every line of voiceover, in a browser your SMEs can comment on directly. Nothing is built until you have signed it off.
A playable version with placeholder art, so the flow can be tested and corrected while changes are still cheap. This is where most of the rework happens, deliberately, before the art budget is spent.
Final 3D assets, voiceover and the fine interaction work. Your equipment and your environment, modelled from your CAD or from site photography, optimised to run at frame rate on the target device.
One structured round of user acceptance testing, then deployment to your hosting or ours, LMS integration, and the source. Additional scope is quoted separately rather than absorbed silently and billed later.
These are the numbers we quote. There is no platform fee, no per-seat licence and no annual subscription — enterprise XR platform pricing is a model we deliberately do not use. You are buying an application.
| Scope | Typical use | Price |
|---|---|---|
| Quick interactive experience | Single topic, gamified micro-learning, product demo | $5,000 – $10,000 |
| Interactive LMS platform | Multi-module course with progress tracking | $10,000 – $15,000 |
| Custom AI agent | Coach, assistant or agent wired into your systems | From $15,000 |
| iOS app | Single-platform native mobile application | $20,000 |
| Cross-platform app | iOS and Android from one codebase | $30,000 |
| Tier 1 — simple interaction module | Basic procedural task, up to 10 minutes | $30,000 |
| Tier 2 — task training module | Multi-step procedure, 15–20 minutes | $40,000 – $45,000 |
| Tier 3 — full scenario module | Comprehensive simulation, branching decisions | $50,000 – $60,000 |
Add-ons: additional mode +$10,000 · desktop version +$10,000 · multi-user, up to 8 concurrent +$10,000 · AI-powered NPC +$8,000 · AI coach +$4,000 · custom 3D art +$3,000 · progress dashboard +$3,000 · LMS, SCORM or SSO integration +$2,500 · additional language +$2,000. Terms are 30% at kickoff, 35% at UAT and 35% on final delivery, with one round of UAT included. Additional scope is quoted separately.
The technical scope is rarely what delays an enterprise project. Vendor onboarding is. Here is where we stand before you ask.
We complete your vendor security questionnaire, sign your NDA and work inside your review process. Builds can be hosted by us, by you, or shipped as an offline headset package with no network dependency at all. Where we cannot meet a control, we say so rather than tick the box.
Client-specific content is yours — scenarios, scripts, your equipment models, the deployed application. MadXR retains only its general-purpose tooling and frameworks, and grants you a licence to use them as embedded in the deliverable. No per-seat licence, no content held hostage on a platform.
Mad XR LLC is a US entity and a woman-owned small business. We work under your MSA or ours, and supply W-9, certificates of insurance and supplier-portal onboarding as a matter of routine. Tell us what your system needs and we will fill it in.
30% at kickoff, 35% at UAT, 35% on final delivery. Net 60 is workable where that is your AP cycle, and progress-claim invoicing against a PO is normal for us. Raise the terms during contracting, not at the first invoice.
Energy, industrial, utility, aviation and food-service operators — the places where training is about equipment, procedure and consequence.
A tank boil-over emergency scenario on Quest 3, plus journey management and a hazard recognition module delivered on tablet and desktop.
Lockout/tagout, 3S, PPE, machine inspection and inverter deep-dives, built using mixed reality and hand tracking.
A truck operations module with a matching assessment mode built on the same scene.
Emergency response training built in Unreal Engine, where the environment fidelity was the point.
A browser-based site walk with an AI companion, delivered bilingually in English and Spanish.
Water and sewer operations, hydrant work, and CCTV pipe defect identification for inspection crews.
It builds the software, not just the content. For an enterprise programme that usually means a custom application — VR, AR, WebXR, mobile or desktop — plus the instructional design, the 3D art, the voiceover, the assessment logic and the LMS integration behind it. MadXR does all of it with one team on one contract. That is unusual: most custom XR app developers for enterprise build the application and expect you to bring the training, or write the training and subcontract the build.
MadXR publishes its prices. A simple interaction module is $30,000. A multi-step task training module is $40,000 to $45,000. A full scenario module with branching decisions is $50,000 to $60,000. A short interactive experience runs $5,000 to $10,000, an interactive LMS platform $10,000 to $15,000, an iOS app $20,000, cross-platform iOS and Android $30,000, and a custom AI agent starts at $15,000. Add-ons such as an extra mode, another language or SCORM integration are priced separately and listed on this page.
Send the procedure, the SOP or the incident you are trying to stop repeating. We scope from the task rather than from a feature list, and quote against the published tiers, so you can see which line your project sits on before we ever talk. There is no platform fee and no per-seat licence in our enterprise XR pricing — you are buying an application, not a subscription. Payment is 30% at kickoff, 35% at UAT and 35% on final delivery, with one round of UAT included and additional scope quoted separately.
No. Mad XR LLC is a US company, woman-owned, contracting under US law. The engineering team is distributed and includes developers outside the US, which is part of how the published prices stay where they are, but the contract, the IP assignment and the accountability sit with a US entity. Buyers looking for an offshore AR/VR development company for enterprise projects usually want the price without the exposure. This is what that looks like.
Client-specific content — your scenarios, your equipment models, your scripts and the deployed application — belongs to you. MadXR retains only its general-purpose tooling and frameworks, and grants you a licence to use them as embedded in the deliverable. We complete vendor security questionnaires, sign NDAs, work under your MSA or ours, and supply W-9 and certificates of insurance for supplier onboarding. Net 60 works if that is your AP cycle; raise it during contracting rather than at the first invoice.
Meta stopped selling commercial Quest SKUs in February 2026, ended the three-year enterprise warranty, and moved Horizon Managed Services into maintenance mode until January 2030. Existing headsets keep working, but the commercial support path is closing. That is a reason to keep new work hardware-neutral: a browser-based or cross-platform build runs on PICO, VIVE, desktop and tablet as well, including hardware that is not on sale yet. We still build native Unity and Unreal when the task genuinely needs it.
Send the procedure, the SOP, or the incident you are trying to stop repeating. We will tell you which format fits, what tier it lands in, and when immersive is the wrong tool for the job.
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